Who we are
We are passionate about two things - building visionary organizations and teaching others how to be successful using Branding from the Core. We are building an empowered network of experts in Branding from the Core who believe deeply in a revolutionary idea – we can change the world by building visionary organizations. Interested? Contact us.
Branding from the Core participants also share a common set of values.
Where it all began
Branding from the Core is a change process developed by Mona Amodeo, Ph.D. It all began while searching for answers to building peak performance organizations and helping clients increase their level of success. The answers were found by reaching beyond traditional perspectives and across several disciplines.
A powerful change process has emerged over the past 20 years while working with clients ranging in size and scope from entrepreneurial start-ups to leading corporations. This process builds reputation and delivers high return on investment. It is firmly grounded in empirical research and knowledge generated from the world's leading researchers in the fields of branding and organizational studies. See our results.
What we do - differently
Branding from the Core is a process that ignites dialogue at all levels of an organization. Stories emerge. Innovation is uncovered. Essential data is captured. Organizational core identity is clarified. A critical path of strategic and measurable internal and external brand initiatives are identified. This delivers greater differentiation, increased employee engagement, improved market share, increased revenue, and stronger brand communities.
Is your reputation worth a cup of coffee? We believe all great relationships begin with meaningful conversation. Let's talk about how to build a great brand reputation for your organization. View our work or contact us.
Branding from the Core® Delivers:
A brand reputation that is authentic to the core and flows from external perception and internal performance
Knowledge and understanding of your organization's core strenths and differentiating factors
Increased employee engagement and collaboration
Clear vision and understanding of your organization's identity, brand platform and brand story
Internal organization development plan to live your story
Strategic plan to help tell and live your brand story
Design, execution and measurement of your plans