Our CORE Values

Branding from the Core participants share a common set of values. We believe:

1. Organizations can build a better world through building better business.

2. Organizations have a responsibility to view themselves as citizens of the world - thus must manage their impact.

3. People are ultimately a business's greatest differentiation.

4. The best answers aren't always found behind the biggest desk.

5. The answers are in the room and the magic is in asking the right questions.

6. The human spirit - focused on big visions - can achieve anything.

7. Respect and inclusion are the foundations of all organizational success.

8. Change isn't a choice - it is reality. Stability is an illusion. 

9. People will defend and build that which they help create - collaboration and engagement produce commitment.

10. All great relationships begin with meaningful conversation.