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PUBLICATIONS
The Branding from the Core team is hard at work developing resources that can help you succeed both personally and professionally.
You can also read and comment on our Branding from the Core blog.
AI Practicioner article by Mona Amodeo, Ph.D. & Keith Cox, Ph.D. read now
Sustainable Life Media interview with Mona Amodeo, Ph.D. read now
USM_Moving sustainability from idea to action by Mona Amodeo, Ph.D. read now
RECOMMENDED READING
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding (2008 Jossey-Bass/Wiley)
Practicing Organization Development: A Guide for Leading Change
(Chapter 20 - Systemic Sustainability written by Mona Amodeo, Ph.D. and Keith Cox, Ph.D.)
The Fifth Discipline: The Art & Practice of the Learning Organization
Switch: How to Change To Change Things When Change Is Hard
Buy Now
The Fifth Discipline Field: Strategies and Tools for Building a Learning Organization
Buy Now
Motivation & Goal-setting
The Appreciative Inquiry Summit: A Practitioner's Guide for Leading Large-Group Change
Living the Brand, 3rd Edition
ADDITIONAL BOOKS & ARTICLES (linked to Amazon):
BOOKS (linked to Amazon):
Heroic Living: Discover Your Purpose and Change the World, Chris Lowney
Heroic Leadership: Best Practices from a 450-Year Old Company That Changed The World, Chris Lowney
Please Understand Me: Character and Temperament Types, David Keirsey and Marilyn Bates
Emotional Branding: The New Paradigm for Connecting Brands to People, Marc Gobe
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, Luc De Brabandere
The Brand Gap: How to Bridge the Distance Between Strategy and Design, Marty Neumeier
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model, Ray Anderson
Beyond Good Company: Next Generation Corporate Citizenship, Bradley Googins, Philip Mirvis and Steven Rochlin
Strengths-Based Leadership, Tom Rath and Barry Conchie
Strengthsfinder 2.0, Tom Rath
The Thin Book of SOAR, Building Strengths-Based Strategy, Jacqueline M. Stavros and Gina Hinrichs
2010 State of the World: Transforming Cultures: from Consumerism to Sustainability, The Worldwatch Institute
Are the Strategic Stars Aligned for Your Corporate Brand? Mary Jo Hatch and Majken Schultz
Taking Brand Initiative: How Companies Can Align Strategy, Culture and Identity Through Corporate Branding, Mary Jo Hatch and Majken Schultz
Switch, How to Change Things When Change Is Hard, Chip Heath and Dan Heath
ARTICLES:
The Appreciative Inquiry Summit: An Emerging Methodology for Whole System Positive Change, Diana Whitney Ph.D. And David L. Cooperrider, Ph.D.
Appreciative Inquiry Is Not (Just) About The Positive, Gervase R. Bushe, Ph.D.
Appreciative Inquiry With Teams, Gervase R. Bushe, Ph.D.
Strategic Inquiry – Appreciative Intent: Inspiration to SOAR, Jacqueline Stavros, David Cooperrider & Lynn Kelley
What is Appreciative Inquiry? Joe Hall and Sue Hammond
Generative Metaphor Intervention: A New Approach for Working with Systems Divided by Conflict and Caught in Defensive Perception, Frank J. Barrett and David L. Cooperrider
When Asking “Why” Does Not Hurt: Distinguishing Rumination from Reflective Processing of Negative Emotions, Ethan Kross, Ozlem Ayduk and Walter Mischel
Chapter 19: Material and Meaning in the Dynamics of Organizational Culture and Identity With Implications for Leadership of Organizational Change, Mary Jo Hatch
The Next Ascent: Engaging Leadership Team in Sustaining the Sustainability Journey, Mona Amodeo, Ph.D. (available by request through Branding From The Core)
The Sporadic Drunken Monkey... Strikes Again! Mona Braxton (available by request through Branding From The Core)
