who we are

Standing on the shoulders of giants

Mona Amodeo, Ph.D.


 

Mona is founder and creator of Branding from the Core®, the Branding from the Core® Network, and president of idgroup in Pensacola, FL and Cleveland, OH. She leads a team of dedicated brand experts with a vision to move "business as usual" to business as it can be. She is passionate about working with game changers — helping individuals and organizations transform who they are into something beyond what they thought possible. Mona holds a Ph.D in Organization Development and Change and a Master’s Degree in Communication Arts. She is recognized as an expert in the areas of whole systems change, branding and innovation. 

Mona’s research has been featured in numerous publications and textbooks as well as through speaking engagements, conferences. She and the idgroup team’s work has been honored with numerous awards and recognitions, the most recent - the prestigious 2011 PRSA Silver Anvil Award and two Awards of Recognition for the Branding from the Core work done with the University of Southern Mississippi.

Mona lives in Gulf Breeze, Florida with her husband Ken, and dog Barney. She is an avid SEC Diva.

 


A few resources from Mona that may interest you:

- Mona's article on Interface's sustainability journey - read now

- Mona at Stonehouse Standing Circle Summit - view video

- Mona discusses Appreciative Inquiry with Sustainable Brands - view video

- Mona is featured on The Center for Values-Driven Leadership's Distinguished Scholars and Business Leaders page - read now

For additional resources - check out our Learning page.


Contact Mona to discuss how Branding from the Core can work for you.